Luxury design isn’t created in a vacuum. It’s the result of long conversations, quiet creativity, and an obsessive attention to detail—all unfolding day by day inside the walls of a curated design house.
At Pure Design of Naples, we specialize in the art of intentional living. Our spaces may look effortless—refined, layered, calming—but they’re the product of a very personal process. We work closely with our clients to translate their vision into a reality that not only looks beautiful, but functions flawlessly.
So, what does that process really look like? Here’s a peek behind the curtain.
Morning: Grounding the Vision
Our day starts early—usually before the phones ring and the inbox fills. Mornings are for design development, mood boards, layout sketches, and revisiting the details we carefully mapped out the day before.
For a project like Crisp & Classic, the morning light inspired the very structure of the space. The architectural elements had to balance sharp symmetry with soft warmth, and our team spent days just dialing in the ideal combination of whites, woods, and trim details.
This early part of the day is our creative reset. It’s where inspiration and discipline meet—refining materials, reviewing floor plans, and ensuring every line on the page supports how the home will actually be lived in.
Late Morning: On the Move
By late morning, we’re often out in the field—walking active sites, meeting with trades, or visiting one of our vendors to view new finish samples. No two days are ever the same.
Design doesn’t stop once the plan is drawn. During site walks, we’re catching things that don’t show up on a rendering—how the light shifts in a space, how a ceiling detail might feel too heavy in person, how a faucet finish looks different under natural light. Those subtle observations guide critical decisions that elevate a space from good to extraordinary.
In our Golden Hour project, for example, lighting was everything. The layout and color palette were crafted around how the sun moved through the space from morning to dusk. We worked closely with the builder and electrician on-site to adjust sconce heights, mirror placement, and dimmer layering—all to capture that perfect, relaxed glow the homeowners wanted.
Those little changes? They make all the difference in the final feeling of the home.
Afternoon: Sourcing, Styling & Solving
Back in the studio, the afternoon is where momentum builds. We shift into material curation and furniture planning—pulling swatches, laying out hardware combinations, and refining styling plans.
A bespoke residential design studio like ours means the same people you meet in the consultation are the ones hand-selecting the perfect marble for your kitchen island or choosing that subtly textured wallpaper for your powder room. Our team stays close to every detail.
When working on True Blue, a calming, coastal-inspired retreat, the goal was to maintain clean lines with intentional punches of color. We sourced custom upholstery and natural woven elements that brought depth and contrast while preserving the home’s open, breezy aesthetic.
This part of the day can also involve solving the unexpected, but with decades of combined experience, we’ve built strong relationships with artisans and makers who help us keep things moving without ever compromising the integrity of the design.
Late Afternoon: Communication Is Everything
As the studio begins to wind down for the day, the work behind the scenes ramps up. Client updates are sent, vendor calls are returned, punch list items are addressed, and timelines are adjusted in real time.
In a bespoke residential design studio, communication is everything. We make it a point to keep our clients informed every step of the way, whether they’re local or managing a new build from out of state.
That’s especially critical for homes like Understated Elegance, where every element—from soft color transitions to symmetrical built-ins—had to be flawlessly executed. This project was all about restraint and refinement, and any deviation from the plan would have disrupted the visual harmony we worked so hard to create.
Because we’re a tightly focused studio, nothing gets lost in translation. The person leading your walkthrough is the same person approving your fabric strike-offs and reviewing your final install schedule.
Evening Reflections: Luxury is Personal
When we close the studio for the day, our work doesn’t stop. Sometimes that means revisiting a mood board in the quiet of the evening, or waking up with an idea that completely reimagines a space. Design, for us, is not a job—it’s a way of thinking, feeling, and interpreting the world.
What sets Pure Design of Naples apart isn’t just our aesthetic. It’s the level of intimacy, care, and trust we bring to every interaction. We don’t chase trends. We design for people—for their pace of life, their quiet rituals, and the way they want to feel when they come home.
Our days are full of problem solving, collaborating, curating, and sometimes improvising. But at the center of it all is a love of design, and a genuine desire to create spaces that feel as good as they look.
Why Bespoke Matters
Working with a bespoke residential design studio means you aren’t getting a templated plan or a handoff to a junior team. You’re getting access, responsiveness, and a truly personalized design experience.
It means your home reflects you—layered, refined, intuitive—not the latest Pinterest board or showroom trend.
Ready to Start Your Own Design Journey?
Whether you’re building a custom home, renovating a beloved Naples retreat, or just looking to elevate your everyday spaces, we’d love to hear your story. Explore our full portfolio and see the many ways our clients live beautifully. When you’re ready, connect with us—let’s design something extraordinary together.
