When it comes to interior design, layering is often misunderstood. Too many layers, and a space can feel heavy and over-styled. Too few, and it feels sterile or unfinished. But in the hands of Pure Design of Naples, layering becomes a subtle, strategic art form—one that creates a sense of richness without visual noise. The result is a distinct design fingerprint that elevates the firm’s projects from simply beautiful to emotionally resonant.
Rather than following trends or stuffing rooms with décor, the Pure Design team begins with a deeper goal: to tell the story of the home through intentional architecture, materials, and ambiance. Their interiors are defined by a sophisticated stillness—a sense of being complete without being crowded. Their most recent projects, including Magnificent Mizner, Palm Villa, Haute Hideaway, and Captivating Classic, are ideal illustrations of this principle in action.
One of the most powerful tools we use to create depth without clutter is architectural integrity. Instead of relying solely on surface embellishments, the team works closely with architects and builders to establish a strong foundation of form and proportion.
Take the Magnificent Mizner project, for instance. This home was shaped by the elegant curves and arched entries of traditional architecture, giving the designers a built-in framework for balance and rhythm. Coffered ceilings, custom millwork, and defined transitions between spaces allow for natural layering without the need for excess decoration. Architecture becomes the first and most important layer—setting the tone for every design decision that follows.
Texture is the next layer, and Pure Design employs it like a master painter uses brushstrokes. Instead of leaning on loud prints or pattern overload, they incorporate quiet, tactile materials—brushed oak floors, raw linens, smooth marble, velvety upholstery—to create contrast and complexity.
Haute Hideaway is a standout example of this restrained elegance. In this cozy yet elevated home, every surface invites touch: leather-wrapped cabinetry, soft textiles, matte finishes, and textured stone accents. Even in smaller, more intimate rooms, the space feels layered but breathable, thanks to an emphasis on materiality over accessories.
Color, too, is used with restraint. Pure Design of Naples favors palettes that serve as tonal backdrops rather than focal points. In Palm Villa, the designers embrace a coastal-inspired scheme grounded in warm whites, muted grays, and natural wood tones, accented by live greenery and oceanic blues. The carefully measured use of color gives the eye room to travel, offering subtle shifts in mood from room to room without ever feeling abrupt or overstimulating. These palettes aren’t just pretty—they’re calming, cohesive, and psychologically supportive.
Lighting plays a crucial role in the firm’s approach to layering. In the Captivating Classic residence, lighting is handled with the same level of detail as furnishings. Natural light is maximized through expansive windows and unobstructed views, while architectural lighting—recessed LEDs, cove lights, and softly glowing sconces—sets the mood in the evening hours. Decorative fixtures are chosen for sculptural value as much as function. A striking pendant may become the centerpiece of a dining room, not because it’s flashy, but because it resonates with the home’s overall design story. Each light source is part of a broader choreography that adds visual layers while avoiding clutter.
Art and accessories are curated with precision. In every Pure Design home, you’ll notice the absence of filler—there are no meaningless trinkets or redundant decor. Instead, the firm selects art pieces, sculptures, and objects that contribute to the emotional rhythm of the room. In Palm Villa, a set of serene abstract paintings introduces a gentle energy to an otherwise neutral space. In Haute Hideaway, black-and-white photography adds subtle drama and contrast. The goal is never to fill walls, but to bring intentionality to them—each piece reinforcing the home’s unique voice.
Customization is another way Pure Design creates depth that feels organic. Off-the-shelf furniture is rarely a match for the scale, flow, and tone of the homes they design. That’s why they collaborate with artisans and vendors to build tailored furnishings that fit the home’s architecture and the client’s lifestyle. In Magnificent Mizner, built-in vanities, one-of-a-kind mirrors, and millwork details reflect the home’s Mediterranean heritage while remaining entirely modern in function. Every custom piece supports the larger design ecosystem—beautiful, functional, and never superfluous.
One of the most overlooked elements of design—negative space—is where Pure Design shows their discipline. They understand that space itself is a design element. By leaving breathing room between objects and resisting the urge to over-furnish, they allow architectural features and natural materials to shine. In Captivating Classic, the white space around a curated piece of art gives it more presence than a gallery wall ever could. In Palm Villa, simple seating arrangements and open traffic flow make the home feel spacious, even without oversized square footage. The eye needs rest stops. Pure Design creates them.
Finally, there’s the invisible layer: functionality.
Clutter isn’t just visual—it’s practical. And Pure Design eliminates both by integrating thoughtful storage solutions that remain out of sight. Hidden cabinetry, under-bed storage, built-in media centers, and custom closet systems ensure that homeowners can live comfortably without compromising on aesthetics. In Haute Hideaway, the home feels open and tranquil, but behind those smooth panel doors are ample storage options that keep the living space serene and organized.
To explore the full depth and breadth of their design portfolio, visit the featured projects:
Each space is a case study in how intentional design can elevate a home from well-appointed to truly timeless.
Begin Your Own Design Story
At Pure Design of Naples, we don’t rush the process—we refine it. Whether you’re building from the ground up or reimagining an existing space, we’d love to help you create a layered, livable home that feels like a true reflection of you.Explore our portfolio or contact us to begin your journey.
