Pure Design of Naples

about us

Meet the owner

Laura Parsons

Firm Founder & Principal Designer

Laura Parsons is the consummate New Englander. She grew up spending her summers in Nantucket, Martha’s Vineyard and Newport. She studied at Massachusetts College of Art and attended post graduate studies at Rhode Island School of Design and Boston Architectural College. It was her passion for antiques, fine art and beautiful textiles that led to a career in interior design. She began by working for a large showroom in the Boston Design Center.

In 1999, Laura relocated to beautiful Naples, where her family had a second home. She founded her own firm in 2002. Her design firm quickly grew into a successful career. Her work earned immediate recognition for its fresh and innovative style. Laura’s approachable nature puts clients at ease, making the design process an enjoyable experience. As the owner of Pure Design, Laura’s design aesthetic is one of quiet luxury that is beautiful, functional and, above all, comfortable.

Our Design Philosophy

Pure Design of Naples stands as a beacon of luxury in residential interior design in Naples, Florida. With over 20 years of dedicated service, Laura has established herself as one of the leading interior designers in the region, known for her meticulous attention to detail and a profound passion for transforming spaces.

At Pure Design of Naples, we specialize in creating luxurious, functional living spaces that reflect the unique tastes and lifestyle needs of each client. Our design philosophy centers around blending timeless elegance with contemporary comfort, ensuring every project we undertake is both visually stunning and immensely practical.

Our services cater to a diverse clientele, offering everything from comprehensive home renovations to targeted room-specific upgrades. Each project begins with a personalized consultation, allowing Laura to fully understand the client’s vision and expectations. This client-focused approach is supported by an adept team of designers, craftsmen, and suppliers, ensuring excellence and quality in every detail.

Committed to surpassing client expectations, Pure Design of Naples continues to deliver spaces that are not only beautiful but also elevate the everyday living experience. Whether it’s a serene retreat or a vibrant family home, Laura Parsons and her team bring dreams to life with precision, creativity, and unmatched elegance.

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