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about us

Meet the owner

Laura Parsons

Firm Founder & Principal Designer

Laura Parsons is the consummate New Englander. She grew up spending her summers in Nantucket, Martha’s Vineyard and Newport. She studied at Massachusetts College of Art and attended post graduate studies at Rhode Island School of Design and Boston Architectural College. It was her passion for antiques, fine art and beautiful textiles that led to a career in interior design. She began by working for a large showroom in the Boston Design Center.

In 1999, Laura relocated to beautiful Naples, where her family had a second home. She founded her own firm in 2002. Her design firm quickly grew into a successful career. Her work earned immediate recognition for its fresh and innovative style. Laura’s approachable nature puts clients at ease, making the design process an enjoyable experience. As the owner of Pure Design, Laura’s design aesthetic is one of quiet luxury that is beautiful, functional and, above all, comfortable.

Our Design Philosophy

At Pure Design, we specialize in residential interiors that cater to new construction and renovation projects. We work closely with builders and trades to ensure seamless project execution, and we have been trusted by renowned architects and builders as a valued partner for their residential projects. With our personalized service, we are committed to creating a unique space that meets your desires and requirements.

We help people create their dream homes with premium materials, top-notch suppliers, and exceptional design talent. Whether you are looking to create a cozy retreat or a show-stopping statement piece, we can help bring your vision to life in a way that is truly unique. Let us inspire you with our passion for design and connect you with those who can elevate your environment. Together, we can create something special.