With over two decades of experience in the interior design industry, Laura Parsons is the principal designer and visionary behind Pure Design, a premier interior design firm specializing in creating bespoke, luxurious residential spaces. Based in Naples, Florida since 2000, Laura brings a wealth of expertise and a refined aesthetic to each project, crafting personalized designs that reflect both the client’s desires and the unique beauty of South Florida.
Originally from Massachusetts, Laura relocated to Naples with the intention of spending just a few months during the winter season. However, the area’s charm, community, and endless opportunities quickly won her over. What began as a seasonal escape soon blossomed into a full-time commitment, and over the years, Laura has established a deep connection to the area, becoming a trusted name in Naples’ residential design scene.
At Pure Design, Laura and her team are dedicated to curating custom interior solutions that enhance the beauty, function, and overall experience of each home. With a keen eye for detail and a passion for creating spaces that are both sophisticated and livable, Laura delivers designs that seamlessly blend timeless elegance with modern luxury.
