Pure Design of Naples

the art of unexpected style

Pure Design is a boutique design firm that delivers the highest level of creativity, service and project management. Laura Parsons and the Pure Design team have been providing their clients a full range of interior design services since 2002. We offer the capabilities of a large firm combined with the personalized service you deserve.


We approach the design of a home holistically, resulting in a flowing, visually cohesive space. Our focus is to provide our clients with a design that reflects their lifestyle and aesthetic. Our interiors lead to an ease of living, the result is an interior that is balanced, comforting and calm.


We enjoy working on residential interiors exclusively, both new construction and renovations. Laura Parsons and the Pure Design team will create a space that is uniquely yours. We work closely with builders and trades to ensure your project runs smoothly. Well known architects and builders trust Pure Design as a valued partner for your residential project.