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Luxury interior design

Pure Design


Our Work


Peace of mind


Share your vision

live life beautifully

Pure Design is a boutique luxury interior design firm, founded by Laura Parsons in 2003. The company is highly reputed for its unparalleled level of creativity, service and project management.
Based in Naples, FL, Pure Design is known for delivering top-notch interior design solutions across North America. Laura's exceptional work has been extensively featured in leading publications, such as Architectural Digest, House Beautiful, The Wall Street Journal, Gulfshore Life, Home Magazine by Gulfshore Life, Luxury Interiors and more.
Pure Design has established itself as a leader in the realm of interior design and is committed to delivering sustainable and innovative design solutions to its clients.

Together, we will build your dream home

We help people create their dream space with premium materials, top-notch suppliers, and exceptional design talent. Whether you are looking to create a cozy retreat or a show-stopping statement piece, we can help bring your vision to life in a way that is truly unique. Let us inspire you with our passion for design and connect you with those who can elevate your space.

Together, we can create something special.

Four easy steps to get going

1 Share your vision

Get started and book a free non-binding 30-minute exploratory video call and share your vision with us. Together, we can accomplish anything through collaboration. Let's take the first step towards unlocking your potential today.

2 Set Budget & timeline

We prioritize your budget and timeline. Our team delivers professional service efficiently and effectively according to your guidelines. We offer guidance in budget and timeline management.

3 research & Design

Now let's move onto the fun part - designing the project and bringing our vision to life. We'll explore materials, furniture options and make something amazing.

4 Implementation

Our project management team is excited to guide and help you bring your vision to life. We are detail-oriented and committed to making your project exceptional. Let's achieve our goals together!

Successful projects lead to happy customers
Get inspired by our featured projects