When it comes to elegant, livable interiors that reflect both individuality and coastal sophistication, Pure Design of Naples stands as one of Southwest Florida’s premier interior design firms. At the heart of its success is Laura Parsons, the firm’s Founder and Principal Designer, whose artistry, attention to detail, and genuine connection to her clients have defined the brand for more than two decades.
The Visionary Behind Pure Design of Naples
With over 20 years of experience in the interior design industry, Laura Parsons has cultivated a reputation for refined, bespoke interiors that capture the spirit of modern luxury while honoring timeless design principles. As the visionary behind Pure Design of Naples, Laura has transformed countless residential spaces across the region—from waterfront estates and coastal retreats to elegant golf course residences and modern new constructions.
Originally from Massachusetts, Laura first arrived in Naples with the intention of staying for only a few months during the winter season. But the charm of Southwest Florida—the soft Gulf breezes, sun-drenched lifestyle, and vibrant creative community—captured her heart. What began as a seasonal getaway soon became a full-time passion and career, leading to the establishment of Pure Design of Naples, where Laura’s vision continues to inspire clients seeking both beauty and function in their homes.
Design Philosophy: Sophisticated, Functional, and Distinctly Personal
At Pure Design of Naples, Laura Parsons believes that exceptional design begins with listening. Every home tells a story—and Laura’s role is to bring that story to life through thoughtful, customized interiors that reflect the client’s lifestyle, preferences, and aspirations.
Her design philosophy revolves around three core principles:
- Personalization – Every project begins with understanding the client’s goals and lifestyle. Whether it’s a serene coastal retreat or a bold modern statement, Laura ensures each space is uniquely tailored.
- Balance of Beauty and Function – Pure Design of Naples specializes in crafting spaces that are as livable as they are luxurious. Every layout, finish, and furnishing is chosen not only for its aesthetic appeal but also for its comfort and practicality.
- Timeless Elegance – Trends come and go, but Laura’s work endures through clean lines, layered textures, and sophisticated palettes that age gracefully and maintain their charm for years to come.
The result is a distinctive blend of warmth, refinement, and modern sensibility, an unmistakable hallmark of Pure Design of Naples.
A Passion Rooted in Naples’ Lifestyle
Living and designing in Naples since 2000, Laura has developed a deep appreciation for the architecture and lifestyle of Southwest Florida. Her designs draw inspiration from the area’s natural beauty and shimmering Gulf waters, lush tropical landscapes, and luminous coastal light that fills each home with serenity.
Many of Laura’s clients come to Pure Design of Naples seeking interiors that reflect the essence of Florida living without sacrificing sophistication. Whether it’s a breezy beachfront home or a custom estate in a gated community, Laura infuses every project with a sense of balance and tranquility. Soft neutrals, organic materials, and natural textures are often used to create a harmonious connection between the indoors and outdoors.
Her designs celebrate Naples, itself, a city known for its luxury, community, and understated elegance.
Comprehensive Interior Design Services
Pure Design of Naples offers a full spectrum of interior design services tailored to each client’s unique project scope and needs. From new construction and remodels to furnishings and finish selections, the firm provides a seamless, end-to-end experience.
1. Full-Service Residential Design
Laura and her team collaborate closely with architects, builders, and homeowners to bring each vision to life from concept through completion. This includes everything from spatial planning and lighting design to custom furniture curation and art placement.
2. Space Planning & Layout
Creating a home that flows effortlessly requires an understanding of proportion and movement. Laura ensures each room feels cohesive and balanced, optimizing layouts for both aesthetics and function.
3. Custom Furnishings & Material Selections
With access to a vast network of high-end suppliers, Pure Design of Naples curates furnishings, fabrics, and finishes that elevate every project. Whether it’s bespoke cabinetry, imported stone, or handcrafted lighting, every element reflects the highest level of craftsmanship.
4. Renovations & Remodels
Laura’s team is also highly experienced in remodeling existing homes, transforming outdated interiors into fresh, contemporary spaces that reflect today’s design sensibilities while maintaining architectural integrity.
5. Project Management
From design boards to installation, Pure Design of Naples manages every phase of the process with precision, ensuring a smooth, stress-free experience for homeowners.
A Personalized Approach to Luxury
What truly distinguishes Pure Design of Naples is the personalized approach Laura Parsons brings to every project. Each client receives individual attention, consistent communication, and the expertise of a designer who genuinely cares about the finished result.
Rather than imposing a single aesthetic, Laura curates designs that reflect the client’s personality and the way they live. Whether you prefer the relaxed tones of coastal minimalism, the layered warmth of transitional interiors, or the bold statement of modern glamour, Laura translates your vision into a cohesive, livable masterpiece.
Her clients describe her as intuitive, detail-oriented, and deeply invested in each home she touches. This dedication to excellence is what keeps Pure Design of Naples at the forefront of the interior design community in Southwest Florida.
Why Clients Choose Pure Design of Naples
Choosing an interior designer is a deeply personal decision. Homeowners trust Pure Design of Naples not only for the firm’s aesthetic expertise but for its integrity, transparency, and commitment to exceeding expectations.
- Proven Experience – With over two decades in the design field, Laura brings seasoned expertise and a deep understanding of high-end residential projects.
- Comprehensive Service – From concept sketches to final installation, every phase is handled with professionalism and precision.
- Local Expertise – As a longtime Naples resident, Laura’s familiarity with the area’s architecture, climate, and lifestyle allows her to design homes perfectly suited to Southwest Florida living.
- Client Collaboration – Each project is a partnership built on trust and open communication.
When clients work with Pure Design of Naples, they gain more than a designer—they gain a creative partner who brings passion, artistry, and a shared vision for excellence.
Designing for the Future of Naples Living
As Naples continues to grow and attract discerning homeowners from across the country, Pure Design of Naples remains dedicated to delivering spaces that reflect the sophistication and serenity that define the area. Laura Parsons continues to evolve her firm’s approach—blending sustainability, innovative materials, and timeless craftsmanship to meet the needs of today’s homeowners.
Her work continues to shape the visual landscape of Naples, transforming ordinary houses into extraordinary homes that inspire, comfort, and endure.
Contact Pure Design of Naples
If you’re ready to elevate your home with refined, custom design, connect with Pure Design of Naples today.
Call: 239-775-4057
Location: Naples, Florida
Let Laura Parsons and her team bring your vision to life—creating a home that embodies timeless elegance, thoughtful functionality, and the unmistakable beauty of Southwest Florida living.
