When you think of a coastal home, certain images come to mind: breezy white drapes, sun-bleached wood, a calming palette of sea glass and sand. At Pure Design of Naples, we elevate those expectations—merging the relaxed elegance of beachside living with refined modern touches that speak to luxury, comfort, and an unmistakably Naples sensibility.
We don’t do cliché coastal. We do effortlessly layered, carefully curated, and always tailored to how our clients actually live.
Here’s how we infuse modern beach vibes into the homes we design—while keeping it luxe, personal, and timeless.
It Begins with the Palette: Light, Layered, and Intentionally Subtle
The beach offers a natural color story that never goes out of style—think weathered driftwood, foggy greys, soft whites, and pale ocean blues. But the difference between ordinary and extraordinary lies in how those hues are layered and lit.
In our Beach Bungalow project, we began with a foundational palette of soft whites and sandy neutrals, then layered in texture—linen, rattan, bleached oak, and honed stone—to create depth without visual noise. The space feels calm but never sterile, minimal but never sparse.
Each material was chosen not just for how it looks, but for how it feels under foot, under sunlight, and in lived-in moments.
This kind of refined restraint is a signature of our coastal-modern aesthetic. We don’t rely on literal nautical motifs—instead, we evoke the feeling of the beach through materials and mood.
Embracing Texture Over Pattern
True coastal chic isn’t about filling a room with shells and shiplap. It’s about letting texture tell the story.
In Blue Bayou, a home infused with coastal serenity, you’ll notice a lack of bold pattern or color blocking. Instead, we used layered textures—plush upholstery, slatted wood paneling, woven fixtures—to create interest and movement throughout the space.
This approach keeps the visual focus on architectural beauty, craftsmanship, and flow. It also allows for evolving tastes over time—a must for our discerning clientele who value investment in lasting design.
Seamless Indoor-Outdoor Living
If there’s one principle at the heart of coastal Florida living, it’s indoor-outdoor continuity. But making that connection feel natural and upscale takes more than sliding doors and patio chairs.
In our By the Pier project, the entire home was designed to embrace the outdoor environment without sacrificing sophistication. Natural light floods the interiors, but it’s tempered by sheer linen drapery and thoughtful architectural shading. The materials used—weathered teak, natural travertine, and brushed finishes—continue from inside out, creating an uninterrupted experience of space.
Furniture choices, too, were made with versatility in mind—pieces that can move from the lanai to the living room, from cocktails to casual lounging, without missing a beat.
This fluidity is what defines true luxury in a coastal setting: the freedom to live beautifully across all spaces, at all times of day.
Designing for Lifestyle, Not Just Location
At Pure Design of Naples, our clients aren’t just looking for a pretty house by the beach. They’re building a life here. That means family visits, spontaneous gatherings, quiet mornings with coffee, and plenty of barefoot afternoons.
So, we design with lifestyle as our anchor.
In the Wanderlust home, we created a main living space that functions equally well for hosting and solitude. A custom reading nook under the stairs brings a sense of cozy intimacy, while wide-open sightlines allow light and energy to flow freely through the home.
Each space is multifunctional, but still deeply grounded in serenity. It’s about creating a lived-in elegance that never feels too precious to touch.
Clean Lines, But Never Cold
Modern design often leans toward stark minimalism. Our take on modern beach style warms that up—inviting tactile materials, subtle curves, and handcrafted elements into clean, uncluttered spaces.
In Casablanca, for instance, we balanced sleek cabinetry and sculptural lighting with soft, organic shapes and textured accents. The result is a space that feels intentional, grounded, and quietly luxurious.
We love the juxtaposition of simplicity and softness. It allows the architecture to shine while still delivering the warmth and personality our clients crave.
The Little Luxuries That Make It Yours
Details matter. In fact, we believe they’re what make a home unforgettable.
Whether it’s a custom entry bench designed to catch sandy flip-flops, or a powder room wrapped in subtle coastal grass cloth, these personal touches are what elevate a home from well-designed to deeply loved.
Many of our clients come to us with a desire to reflect their own sense of place—memories from travels, heirloom pieces, or personal rituals that deserve a space in the home. Our job is to weave those into the design narrative in a way that feels authentic, elegant, and effortless.
The Pure Design Coastal Signature
There’s no one-size-fits-all when it comes to designing luxury beach homes—but there is a philosophy we bring to every project:
- Elevated materials that withstand the Florida climate but never sacrifice sophistication.
- Smart layouts that invite connection, movement, and rest.
- Natural light and flow, always central to the experience.
- Textures over trends, creating spaces that feel timeless.
- A warm, personal touch, grounded in the way you live.
This is what coastal meets chic looks like. This is the Pure Design way.
Let’s Design Your Naples Retreat
If you’re ready to bring high-end coastal living into your home, let’s talk.
Whether you’re starting fresh or reimagining an existing space, we’ll help you create a home that reflects your lifestyle—and elevates every moment.
Explore our full portfolio or connect with us to begin your journey.
